portfolio : First Chapter Plus - logo, corporate identity, catalog design
Logo, corporate identity and book catalog design
client ReaderViews
Logo, corporate identity and catalog design.
First Chapter Plus publishes a monthly e-catalog that connects readers to new books. It is read by libraries, independent book stores, media, readers, authors, bloggers and reviewers.
They needed us to design their logo, their web banner and to design a catalog system.
Design for an e-catalog
The fous of this project for us was an e-catalog system. We designed a catalog with a cover page, a table of contents, interior pages and standardized ad spaces.
One of the requirements was to design the e-catalog so the First Chapter Plus staff would be able to use it as a template.
In addition, we provided training for the staff in the use of the e-catalog template. Now the First Chapter Plus staff is independently publishing their monthly e-catalog.
A logo design was also part of the project. 
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